Basic Shopify Store Setup w/Marketing

Scope of Work

1. Shopify Website Setup

A fully custom, mobile-optimized Shopify store built for direct-to-consumer success.

Includes:

• Homepage layout & design

• SEO-friendly product pages for each flavor (Cinnamaple Heat, Seasoned Smoke, etc.)

• Collection categories for shopping ease

• Secure shopping cart and checkout setup

• Domain integration and branded email setup

• Shipping, tax, and payment gateway configuration

• Google Analytics + Facebook Pixel installation

• Newsletter/email capture setup (Mailchimp or Klaviyo)

• SSL certification & site security

2. Branding & Creative Assets

We will establish the brand’s visual presence across the website and social platforms.

Includes:

• Creative direction for brand visuals

• Flavor iconography or badges (optional)

• Banner images and suggested photography styles

• Social media profile setup and optimization (Facebook, Instagram)

3. Digital Marketing Strategy (High-Level Framework)

A foundational plan to help you scale digitally once you're ready to invest in marketing spend.

Includes:

• Email Marketing Setup: Welcome Flow + Abandoned Cart Flow

• On-Page SEO: Keyword optimization across homepage, collections, and product pages

• Organic Social Media: 30-day launch content calendar (Instagram + Facebook)

• Paid Ads Infrastructure: Initial setup of Meta Ads Manager and sample campaign structure

• Retargeting Setup: Facebook/Instagram Pixel for audience building

Note: All paid digital media setup and media spend will be the client’s responsibility when capital is available to engage with it. We will assist with strategy and execution when that time comes.

4. Training & Ongoing Support

We’ll ensure you’re comfortable managing your new store and digital tools.

Includes:

• 3 Hours of Shopify & Marketing Platform Training

• Personalized walkthroughs for managing products, orders, and emails

• Guidance on posting to social, tracking analytics, and growing your list

• Ongoing support available as needed (advisory, troubleshooting, growth consulting)

Timeline: 3 Weeks

Investment: $1,800

Payment Options:

• Pay in Full: $1,800 upfront

• Pay in Half: $900 upfront + $900 at launch

• Pay in Thirds: $600 upfront + $600 at midpoint + $600 at launch

Additional Notes

• All third-party costs, including Shopify subscription, domain registration, email marketing platform fees, and paid advertising spend, are not included in this project fee and must be covered by the client.

• Paid digital media (ads) will be implemented when the client is financially ready, and we’ll be available to assist with campaign setup and strategy at that time.

• Our team remains available for ongoing support beyond launch to help Smokin G Nuts thrive long-term.